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Serial Position Effect

As a board game designer, you aren’t just building systems; you’re managing the player’s cognitive load and creating an experience. Whether you’re teaching a complex ruleset or pacing a two-hour epic, you are constantly battling the limitations of human memory. One of the most persistent hurdles you may not even be aware of is known
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Related elements are connected seamlessly

Designs that effectively connect the various components and mechanics of a game in a seamless way often feel simpler, logical, and possibly even obvious. But refining a design to that point is no simple task. The more streamlined an experience feels, the more likely it is that a lot of effort was put into making
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Information is presented in multiple ways to suit different players

Different players take in and understand information in various ways. Some like visual diagrams, others prefer text explanations, and some need hands-on examples to grasp concepts. In board games, presenting key information in different formats at the same time helps each player connect with the content in their preferred way. This redundancy isn’t wasteful—it’s inclusive
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Each object in the game has a clear purpose and use

When every component in a game has a clear, distinct purpose communicated through its physical design, players can understand the game’s systems through observation rather than memorization. By simply looking at a component—its shape, size, material, or visual treatment—players should be able to intuit what role it plays. Components that look different should function differently,
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Components have external consistency

External consistency is a design principle where systems align with users’ existing knowledge and expectations from outside that specific product. Rather than creating entirely new conventions, externally consistent design leverages the mental models people have already developed through prior experiences with other games, products, and real-world interactions. When a game respects these established patterns—using red
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The Von Restorff Effect

The Von Restorff Effect, discovered by German psychiatrist Hedwig von Restorff in 1933, describes how distinctive items stand out in memory better than similar items. Her research found that when people see a list of similar items with one visually distinct element, they remember that distinctive item far better than the others. This psychological principle
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The rulebook avoids FAQs

When a game’s rulebook needs an FAQ section, it’s essentially admitting that the rules weren’t clear enough the first time around. FAQs exist to patch holes in explanation, clarify ambiguous wording, or address edge cases that the original rules didn’t adequately cover. While publishers often add FAQs to be helpful, their presence signals that players
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The game doesn’t rely on memory for exceptions

Exceptions in game rules are those annoying moments where the patterns you’ve learned suddenly don’t work anymore. You know the drill—”most of the time you do X, except when Y happens, then you do Z instead.” These special cases force players to keep a running mental list of “yeah, but remember…” situations. The real problem
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Design uses grouping to help players navigate elements

Grouping is a fundamental design principle where related elements are visually clustered together to help users quickly understand relationships and navigate information. Rather than scattering related content across a layout, effective grouping uses proximity, containers, color, and spacing to create clear visual chunks that the brain processes as unified concepts. This principle reduces cognitive load

