Category: Design Principles

In graphic design, the principle of contrast plays a crucial role in creating visual interest and guiding viewers’ attention effectively; it involves the deliberate use of opposing elements such as colors, shapes, sizes, and typography. By strategically using contrast, designers can draw emphasis to specific features, create a clear hierarchy, and facilitate better communication of…

Proposition density in graphic design refers to the balance between visual elements and the amount of information conveyed. A well-considered proposition density allows designers to present essential messages clearly while maintaining aesthetic appeal, ensuring that each component serves a specific purpose. In general, you want fewer visual elements and more possible interpretations. The general idea…